The Collapse of Distinction by Scot McKain was one of the two business books I read last year. The first was geared towards photography and focused on making yourself stand out, but in a community-building, “everyone can win” way. Then I read the Collapse of Distinction. It also focused on distinction, as you can tell from the title, but in a more classic way.
My first impression was very good. The book is part of the new Thomas Nelson line called NelsonFree where you can download the ebook or audio for FREE if you buy the book. This is great for anyone who enjoys books in multiple formats, and kudos to Thomas Nelson for offering it.
I honestly found the book wandering, the stories slightly disconnected. The content was good, but mostly intuitive. You need to be different and not get sucked into the vortex of offering everything your competitors do. It seemed to take a long time to say simple things, was very repetitive. Reading it gave me good food for thought as a small businesswoman, but not as much as I felt like I should be. The executive summaries at the end of the chapter are probably as valuable as the whole book itself, which is a definite weakness. If you are struggling with finding your niche, you might appreciate this book, otherwise, I wouldn’t say it should be at the top of your reading list. (6/10)
Disclosure of Material Connection: I received this book free from Thomas Nelson Publishers as part of their BookSneeze.com